And, at low sensitivity settings, you do get a camera that offers the easy composition simplicity of a compact camera with the focussing speed, shutter-button responsiveness and image quality of a DSLR. And to an extent, it'll be their loss: the ability to seamlessly shoot overhead or down at waist level gives a degree of freedom that no other current DSLR is able to offer. This will make many compact camera users feel at home while the small, inaccessible viewfinder will alienate those familiar with using DSLRs. This subtle philosophical change is borne out in the rest of the camera's design: the A350 behaves in a much more coherent manner when it's in live view mode, rather than being held up to the eye - every button press brings up a new menu screen and draws your attention back to LCD. The provision of an exterior switch makes it clear that live view is a technique for using this camera, rather than simply an option, or mode that you might consider using. The secondary-sensor live view system is interesting: most modern DSLR designs are saddled with their film legacy and the A350 makes the strongest bid to step out of that shadow.